Since its inception, the Friends of Shoal Harbour have spoken out vigorously in defense of the ecological integrity of the migratory bird sanctuary and the surrounding foreshore. It has built a community of supporters through informative public events such as the Spring Bird Walk and Tea and the fall All Buffleheads Day. FOSH also seeks to inspire others with the natural beauty of the sanctuary and to take action to protect and restore it through art, poetry, photography, and the like.